A cover letter is another tool to sell yourself to an employer. Don’t miss the opportunity! The cover letter allows you to further interest the employer by discussing any related background and experiences you may have relative to their open position.
In sales, it is important to mention achievements in a cover letter. Everyone wants to hire a “winner.” Your cover letter will help you secure an interview. A well written cover letter will peak the interviewers’ interest in you by revealing your related experience and past experiences to their opportunity.
Below is an example of a sales cover letter:
Dear Hiring Manager:
Re: Job Title; Territory
My professional experience and educational background make me a strong candidate for your open position in this territory. Please allow me to discuss a few of the reasons why my background and skills are a match for your organization.
I possess these attributes:
- Proven track record of success
- Five years of successful outside sales experience in business-to-business sales.
- President’s Club Winner, 2019
- Rookie of the Year, 2018
- Bachelor of science degree in ________, graduated with honors; G.P.A. ______
- Hunger and eagerness to make money
- Willingness to work hard and strong desire to learn
As you will read in my enclosed resume, I have additional experience selling ____________ products to ___________________. This past experience should prove to be valuable by helping me gain physician access. Coupled with my strong work ethic and knowledge of the sales process, these skills will help me exceed the sales goals you set before me.
I look forward to discussing the position further with you. I am confident that when we meet, you will agree that my qualifications and enthusiasm make me a perfect match for this position.