Recruiting and Social Media Strategy
Social networking sites have changed the way humans communicate in the 21st century.
Websites such as Linked In, Facebook, Twitter and Instagram have proven that people all across the globe are connected in one way or another. If your company has not tapped into the social networking sites for talent, you may need to consider utilizing this great marketing tool. On sites such as these, you showcase your organization by posting your company profile for free.
Does Global Edge Use Social Networking to Find Talent?
Yes. Along with a variety of other proven recruiting methods, our recruiters also use various social networks and other forms of communication to attract top talent for your company. Lindsey Wilkerson is the Director of Social Media and Strategic Communications at Global Edge Recruiting. She believes that “today’s top candidates are proactive – always searching for their next great career move. To do this, they stay active on social media sites and network with other professionals.”
Will social networking replace executive search firms?
Interestingly, the question we are often asked is, “Will social networking replace executive search firms in recruiting today’s top talent?” Some may think yes, but most sales and management professionals believe that true recruiting will never become extinct.
The dictionary defines recruiting as, “to engage in finding and attracting employees, new members, students, athletes, etc.” The verbs “find and attract” are important to note in this definition. Social networking sites are passive in nature, making it difficult to attract talent. These sites also do not allow a conduit for meaningful communication between the parties. These sites are primarily utilized for personal interactions between friends. Most sites do not display contact information; thus making it difficult for employers to contact potential candidates easily.
As a company HR professional, when you contact a candidate through the use of a social networking site, you may be displaying a certain unintended level of interest in this person. Additionally, this unsolicited contact may not always be welcomed and could potentially set up some unfounded expectations of potential future employment to that party.
Executive Recruiting in the 21st Century
There is no doubt about it, recruiting in the 21st Century must definitely incorporate social networking. But, using a recruiting firm who utilizes social networking skills in their daily practice could prove to be more time consuming and more valuable to your organization than going it alone. Although these resources are available, partnering with a quality search firm that understands your industry and networks with the type of candidates you seek may be your best avenue in utilizing your diminished HR resources.
If your company is thinking of using social networking as your primary recruitment tool, remember that recruiters are experts in performing research, finding candidates and knowing how to attract top talent. The value of using an executive search firm is more than just filling that one open position. The value is in finding a hiring partner that will continually seek top talent to assist you in meeting your corporate goals.