Pharma Reps- Don’t be Discouraged!
Companies are now realizing that there are countless individuals that have spent a tremendous amount time and effort training and educating themselves for this sales environment. How did they do it? By putting their time in selling in the b2b environment promoting copiers, cell phones, rental cars and a host of other “tough sales” products. Selling pharmaceuticals isn’t always a picnic, there are a multiple responsibilities and a pharmaceutical rep must quickly learn the ability to get past “gatekeepers.”
As we are all intimately aware, many of our friends and colleagues have either lost their jobs or are threatened with this potential reality. These folks deserve our respect and have earned a shot at their next sales gig based on what they can and have produced.
Yes, the stereotypical model of a pharmaceutical sales rep is changing and still needs to change. However, hiring managers must realize that every person is an individual and as such has his or her own unique talents and abilities.
Pharmaceutical candidates today need to prove their abilities in today’s job market with proven sales achievements just like they’ve done in the past to get beyond stereotypes.